Impact Database record #547
http://www.impact.arts.gla.ac.uk/record/547/
Details
Title:
The ascent of Manchester: an independent evaluation of the first Manchester International Festival: 28 June - 15 July 2007
Author(s):
Morris Hargreaves McIntyre, Arts About Manchester (AAM)
Year of Publication:
2008
Place of Publication:
Online
Objectives
To evaluate the Festival’s achievements against its set aims, objectives and targets.
Methodology
Online survey of 1278 people who booked tickets through ticket agency and box offices; telephone survey of the population of Greater Manchester (with 1556 respondents, aged 15 or over); internal audit; stakeholder interviews and online surveys of stakeholders and volunteers.
Key Findings
The Festival generated 105 different activities in 25 different venues, including 31 premieres, four international co-productions, several national and local co-productions, and a free family event. It collaborated with 87 Manchester and Salford arts and community organisations. The Festival attracted press coverage to the value of over £12 million and helped boost the image of Manchester and position it as a desirable destination. The Festival’s events were attended by 200,930 people. Ticketed events saw 86,085 attendances, while 114,845 people attended or participated in community events and projects, educational workshops and free events. The diverse audience came from throughout the country and abroad, with 25% of bookers coming from outside the North West region. The Festival had an impact on audience and participants. 26% of bookers described their experience of the Festival as inspirational, 29% as uplifting, and 33% as unforgettable. 90% of volunteers said that they felt a sense of achievement after volunteering at the Festival. The festival raised £7.7m in public and private sector funding. This included £2.3m from Manchester City Council and sponsorship of £3.6m including value in kind. The Festival attracted 14 sponsors and many other corporate partners and members. The Festival had an estimated economic impact of £28.8 million. It created 38 jobs and recruited 294 volunteers from members of the public, including 40 from sponsoring organisations. The estimated total value of volunteer time is over £200,000.
Web References
http://www.mif.co.uk/cms_content_mif/attachments/FINAL%20exec%20summary%20-%20Jan%202008.pdf
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