Title: Measuring the effects of film and television on tourism to screen locations: a theoretical and empirical perspective. In: Journal of Travel & Tourism Marketing 24(2): 195-212.

Author(s): Anita Fernandez Young, Robert Young

Organisation(s): Nottingham University Business School

Categories: Cultural tourism

Objectives: To develop a general causal model to measure the way in which film and television products can cause tourist visits.

Key Findings: The authors conclude that the contributions of film and television products to visitor numbers are fractional, diffuse and substantial. However, the magnitude of the effect was found to be destination-specific and related to background causes independent of screen effects.

Methods: Literature review; one-page survey of tourists at two popular UK destinations, the London Eye and Oxford (63 and 71 questionnaires respectively). Building on the literature review, the authors develop a general causal model to measure the influence of screen products on visitor numbers, which is then quantified through two case studies.